SEO improves your website's visibility on search engines, making it more likely for potential customers to find you. Higher rankings lead to increased organic traffic, which can result in more leads and conversions.

Compared to paid advertising, SEO is a more cost-effective long-term strategy. While it requires an initial investment in time and resources, the ongoing traffic generated from organic search can reduce the need for paid campaigns, ultimately lowering your overall marketing costs.

SEO involves optimizing your website's structure, content, and performance, leading to a better user experience. A well-optimized site is faster, easier to navigate, and provides relevant content, which can increase user engagement and encourage repeat visits.